Business decisions Assignment | Custom Essay Help

Utilize critical thinking skills, together with ethical values, to evaluate accounting and financial information and formulate business decisions.

Program Learning Outcome (PLO)
PLO: Utilize critical thinking skills, together with ethical values, to evaluate accounting
and financial information and formulate business decisions.
Jones Company is a producer of high quality, branded products. Its brand is a household name
synonymous with quality for over 25 years. Recently, a discount store began to compete in the
territory by offering low quality products at cheaper prices. While Jones believes its customers
value quality, Jones was reluctant to let the discounter gain a presence in the marketplace.
Jones reacted by significantly reducing the prices of its products to match those of its new
competitor and cut certain costs to minimize the effects on its profit. The results of this
strategy can be seen in the financial statements of Jones Company below.
2014 2015 2016
Units 9,950 10,500 10,800
Sales 89,550 100% 89,250 100% 86,400 100%
Gross Profit 49,750 56% 44,625 50% 37,800 44%
Advertising 9,453 11% 5,250 6% 5,390 6%
Product Development (1) 13,925 16% 10,500 12% 5,410 6%
Administration 11,448 13% 15,750 18% 16,200 19%
Net Income 14,925 17% 13,125 15% 10,800 13%
(1) Research, new
products, innovation

Based on the limited financial and other information above, please answer the followingquestions:

  1. Do you agree with Jones product pricing strategy?
  2. Do the financial statements indicate the strategy was successful and why?
  3. Unit volume increased and certain operating expenses decreased over the period.Doyou agree these are positive developments and why?
  4. Which trends in the financial statements are most concerning in addition to the decrease in profit? Are the effects likely to be only temporary in nature?
  5. What competitive strategy would you recommend and why?
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